One platform to sell, reserve and hand over every unit.
Asas gives UAE developers and brokerages live unit inventory, a lead-to-deal pipeline, payment plans, commissions and e-signature — bilingual, DLD-aware, and running on your own server.
Everything a sales operation needs — in one place
From the first portal enquiry to the final handover, Asas replaces the spreadsheets, WhatsApp threads and scattered PDFs your team fights with today.
Unit inventory
Live floor × unit availability across every project and tower.
Lead pipeline
Capture, assign and qualify every enquiry with a full timeline.
Deals & reservations
Hold a unit, raise the offer and move the deal to closing.
Payment plans
Milestone & time-based installments, tracked to handover.
Commission
Internal & external broker commission, calculated per deal.
Documents & KYC
Emirates ID, passport and proof-of-funds against every client.
AI sales assistant
Ask for the right unit, draft a follow-up, or summarise a deal — in plain language, in Arabic or English. Built in, kill-switch ready.
Reporting
Sales velocity, absorption and agent leaderboards.
Client & broker portal
A branded portal to browse availability, track a deal and e-sign.
Roles & control
Admin, manager, agent and finance — scoped permissions.
Offers & negotiation
Track offers and counters, then convert the winner into a deal.
Manage every unit from one live list
Filter by project, type, price, status or agent — then release, block, re-price or assign units in bulk, and share a filtered availability list in a click. The moment a unit is reserved, it locks for everyone.
- Filter & sort by project, type, price, status, agent or broker.
- Bulk release, block, re-price or assign — in one action.
- Shareable filtered views; a reservation locks the unit instantly.
Every lead, every stage — nothing slips
Capture leads from Property Finder, Bayut, Dubizzle, your website and WhatsApp, route them to the right agent, and watch them move from first enquiry to signed deal.
- Auto-capture from portals, your site and WhatsApp.
- Round-robin or manual assignment, with reminders & SLAs.
- Every call, viewing, offer and note on one timeline.
From reservation to signed SPA in minutes
Hold the unit, generate the reservation form and SPA with the payment plan attached, collect a binding e-signature, then track every installment, DLD fee and commission to handover.
- Reservation & SPA auto-filled with unit, price and plan.
- Legally-binding e-signature — no printing, no scanning.
- Installments, DLD fees and commission tracked to handover.
Live in four simple steps
From an empty system to a working sales pipeline — most teams are running in under 15 minutes.
Load projects & units
Import your projects, towers and units with prices and availability — or we load them for you.
Capture leads
Bring leads in from portals, WhatsApp and walk-ins, then assign them to your agents.
Reserve & sign
Hold a unit, generate the reservation and SPA with the plan, and collect an e-signature.
Track to handover
Follow installments, commissions and milestones all the way to final handover.
Built for the way UAE real estate actually works
Developers
Sell out projects with a single source of truth for inventory, plans and absorption.
- Multi-project inventory & price lists
- Off-plan payment plans & milestones
- Channel & broker commission
Brokerages
Turn every portal lead into a closed deal, with agents accountable end-to-end.
- Portal & WhatsApp lead capture
- Agent pipelines, reminders & SLAs
- Commission splits per deal
Sales & management
One live dashboard for what's available, what's closing and what's at risk.
- Real-time sales & absorption
- Agent leaderboards
- Scoped roles & approvals
Made for the UAE, owned by you
Self-hosted
Runs on your own server or cPanel. Your data never leaves your infrastructure.
Bilingual
Every screen in Arabic (RTL) and English — for your team and your clients.
DLD & RERA aligned
AED payment plans, DLD-aware records and RERA-ready reservations.
No per-seat fees
One license per company. Add every agent without the bill going up.
“We stopped losing units to double-bookings the week we switched. The whole sales floor finally sees the same inventory.”
Simple, per-company. No per-seat tax.
One license for your whole company, self-hosted on your infrastructure. Add every agent, every project and every client — the price doesn't move.
- Unlimited users & projects
- Onboarding & data import
- Arabic & English
- Priority support